Case Study

nClouds AWS Case Study | Violet Grey

How nClouds helped Violet Grey enhance productivity, security, compliance, and scalability for their ecommerce beauty business.
About Violet Grey

Founded in 2012, Violet Grey is a venture-backed content and commerce beauty company with a readership base that spans 170 countries and a luxury shopping destination that brings together the best in beauty. Violet Grey’s digital shelves are lined with the best beauty products on the market, curated by its community of trusted make-up artists, hair stylists, and stars. The company also has a flagship boutique in Los Angeles where customers can shop expertly-curated beauty products and exclusive offerings. To learn more, go to

Specialty Retail, Ecommerce, Cosmetics
Los Angeles, CA
The Challenge
Improve productivity, enhance security & compliance, and improve scalability.
Featured Services

Improved DevOps productivity

Enhanced security & PCI compliance

Improved scalability for ecommerce


Improve productivity, enhance security and compliance, and improve scalability.

Violet Grey sells beauty products for women and has a large presence online via their website. Its site, running on AWS, is essential to their ecommerce business. Managing DevOps-related tasks was time-consuming for their engineers, so the infrastructure needed streamlining to improve productivity. They wanted improved scalability to support their fast-growth business. And, in preparation for a PCI assessment to validate compliance with the Payment Card Industry Data Security Standard (PCI DSS), Violet Grey wanted to enhance security and compliance.

“With nClouds’ expert DevOps and migration help, we’ve streamlined our infrastructure. Our engineers can now spend more time innovating to support our growing business and less time managing DevOps-related tasks.”


nClouds' Solution Architecture for Violet Grey:

After in-depth discussions and infrastructure analysis, nClouds recommended that Violet Grey switch their Content Delivery Network (CDN) from Instart Logic to Amazon CloudFront to save money, reduce latency, and improve performance on their website. To optimize performance and security and effectively manage cost, CloudFront works with Amazon S3 to serve and protect the content.

nClouds streamlined the infrastructure by using CloudFormation to automate resource creation, and by migrating microservices (that were running on Cloud66 and Ruby services on AWS Elastic Beanstalk) to a single Amazon ECS platform.

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