Key Functional Objectives
Data Centralization with Amazon S3: The company migrated financial data from on-premises databases and marketing performance metrics from platforms like Google Analytics into Amazon S3, providing a secure and scalable data lake.
ETL with AWS Glue: AWS Glue was leveraged to automate data extraction, transformation, and loading (ETL) into Amazon Redshift Serverless, ensuring that data was clean, structured, and ready for analysis.
High-Performance Queries with Amazon Redshift Serverless: With Amazon Redshift Serverless, the company could analyze large datasets without managing infrastructure. The serverless model enabled automatic scaling, ensuring optimal performance during peak query times.
Advanced Analytics and Visualization with Tableau:
The processed data was integrated with Tableau, allowing business users to create interactive dashboards and reports for financial insights and marketing performance analysis.