What is ShareSave?

Tutorial Highlights & Transcript

  • 00:00 - Greetings

    • Randy Newell 00:07

      Hi, everybody, it's Randy Newell, Chief Marketing Officer at nClouds. We're here with another installment with nSights. Very excited to be joined by Tim Cassell today, our Director of FinOps at nClouds. Tim, welcome, and thanks for joining us.

      Tim Cassell 00:23

      Hey, thanks, Randy. Thanks for having me. I'm excited to share some of this new innovation that we have here. And I'm looking forward to it.

  • 0O:34 - Introductions

    • Randy Newell 00:34

      So for everybody just tuning in, we've got a session today about ShareSave. And this is a really awesome discussion. If you are interested in cost optimization and you really want to understand how you can continuously unleash the innovation that is AWS, and continue to save, just pay attention for the next few minutes. I think you'll really enjoy this session. So Tim, just before we kind of get into it, just tell us a little bit about your background and the awesome qualifications that it brings for the ShareSave solution that you've been working on.

      Tim Cassell 02:05

      Yeah, that's a great intro there, Randy. Thanks. Yeah. So yeah, my background is, you know, I've been doing this for quite some time. So I've been doing Amazon sort of billing and engineering since my Workday days, about 11 years ago. And just before there were any tools or anything like that, and so I've leveraged everything from Spot to Reserved Instances, to you name it we did over there. And you know, we started, you know, started out as a little small, little $5,000 a month, we grew to over, you know, 30 million when I semi-retired from Workday three years ago. And yeah, so I joined over here at nClouds. I enjoy working with new companies and helping them with their journey through that. I kind of think a little bit different on the cost side due to some of the innovative things we did at Workday. And it's awesome, I get to share that with our customer base.

  • 02:05 - What is ShareSave? How does it work? What problems does it solve?

    • Randy Newell 01:08

      Yep, fantastic. And the response has just been really outstanding. So this is really exciting. So, I mean, let's get started. Let's get into this. ShareSave, how does it work? And what problems is it really designed to knock out?

      Tim Cassell 02:21

      Yeah, I mean, what's cool about ShareSave, so ShareSave in a nutshell, as you know, it all goes back to trying to have folks not go through the same sort of trust issues and challenges that we had at Workday, when we were trying to manage commitments, as I call them now, right, that's Reserved Instances (Savings Plans now) and stuff like that. We were innovating like crazy. And trying to match that with Reserved Instances. And, you know, I mean, I can tell you stories of, you know, what it was like to buy million dollars worth of Reserved Instances and praying and hoping to God that, you know, we actually used them before we innovated out of them. Right. And so it was always a challenge. And you know, and now coming over here and talking to, you know, customers of all sizes, right? You know, it could be anywhere from someone who's just starting to 1000 to, you know, we're working with customers, you know, doing a million million or so a month in AWS spend. To provide them a mechanism to not put all this mindshare into pricing plans, right, as I like to call them, right. And so we do this thing where we automate, we have a bunch of aggregation, we have the ability to buy and sell Reserved Instances based on your usage type, usage patterns, and then share you with that savings if you hit one of those things. So one of the things it does is it removes that commitment. Right? So the challenge was, oh, yeah, I'm going to get that savings. But you know, if you really read the market, how it actually works, I don't get that savings until the very end of that term. With ShareSave, if you use it for an hour, you're going to get that savings. And so if you do the math, it's a math equation, we have the ability to buy in bulk in three years and maximize savings, you know, using standards and savings plans, and we share that savings with our customers. And it's been I mean, it's a huge hit. Right. So, I mean, we just came out of COVID. Where, you know, and folks, you know, where this really, really took off was, you know, COVID comes around, you know, hey, everybody's saying shut down your systems and, you know, CFOs telling you that, you shut him down and guess what? Well, the bill stayed the same. Right? Well, it's because you had those commitments, right? So we're trying to solve those worries and free up innovation, right, Amazon's changing all the time. Who knows if we'll even be doing EC2 in three years. Right. And so let you continue to leverage that innovation moving forward. Right. So that's exciting about the program today.

  • 05:02 - Can ShareSave provide significant savings?

    • Randy Newell 05:02

      Yeah, no, it's great. Perfect. Yeah. So I'm a customer, let's say, and I've got, I have RIs, I've got Reserved Instances, I got Savings Plans that I don't expect to expire anytime soon. Can ShareSave still provide some significant savings for me?

      Tim Cassell 05:21

      Exactly. So the beauty of ShareSave is and what I always want to do with this program, and the way it works, is always sits on top of whatever your strategy currently is, right? Now, ideally, I would like to just take that completely away from you to allow you do but if you have a current strategy, and people ask me all the time, it's like if you know, if you really know, right, you're going to spend that, then take all that savings, right? And then ours just sits on top, we're just looking for stuff that you don't do, right? And so what we've seen our customers do is start that way, right? They see that the savings they get, they enjoy not having to do that on a quarterly, monthly or yearly basis, whatever your plan is, and you're getting those savings all the time. So it enhances, as I like to say, your existing strategy, and then you know, you can transition that completely over to our programming, just, you know, turn you know, just let it work. Yeah.

  • 05:02 - Can ShareSave provide significant savings?

    • Randy Newell 05:02

      Yeah, no, it's great. Perfect. Yeah. So I'm a customer, let's say, and I've got, I have RIs, I've got Reserved Instances, I got Savings Plans that I don't expect to expire anytime soon. Can ShareSave still provide some significant savings for me?

      Tim Cassell 05:21

      Exactly. So the beauty of ShareSave is and what I always want to do with this program, and the way it works, is always sits on top of whatever your strategy currently is, right? Now, ideally, I would like to just take that completely away from you to allow you do but if you have a current strategy, and people ask me all the time, it's like if you know, if you really know, right, you're going to spend that, then take all that savings, right? And then ours just sits on top, we're just looking for stuff that you don't do, right? And so what we've seen our customers do is start that way, right? They see that the savings they get, they enjoy not having to do that on a quarterly, monthly or yearly basis, whatever your plan is, and you're getting those savings all the time. So it enhances, as I like to say, your existing strategy, and then you know, you can transition that completely over to our programming, just, you know, turn you know, just let it work. Yeah.

  • 06:17 - What commitment am I making with ShareSave?

    • Randy Newell 06:17

      So, are you shackling me as a customer for a specific period of time? Or, you know, what kind of commitment are we making?

      Tim Cassell 06:25

      As we roll this program out, right, I like to say we put our money where our mouth is, right? So, you know, it's month to month, right? We have a month to month, and we have an annual version of that, right? And so, from month to month, right? You know, you get, you know, a certain percent based off of your spend, right? And if you do, you're gonna get more of the savings back, right. And so, another question I get is like, well, what if you don't save, well there is no fee, right? It's risk free, right? So if you turn on the program, and we save you money, we're gonna share that savings, it'll be better than what you would have done if you had to do it yourself without the commitment. Right? Or if, you know, for some reason, you moved everything off. And there's no EC2, or just waiting for that pattern to change. And there's nothing to say. So I like to say there's a lot of people asking me, so what's the catch? What's the catch? Well, there really isn't a catch, right? It's the beauty of what we can do versus what you can do as an individual customer is different. And we want, and I look at it, as you know, since I have this aggregation, I can pass that on to my customers, I pass that on to my customer, I build trust, and we're doing what's best for them. Right. So that's why I like this program the best.

  • 06:40 - What AWS Services does ShareSave work with?

    • Randy Newell 06:40

      Yeah, fantastic. So what AWS services does it work with?

      Tim Cassell 07:03

      Now currently, it's anything so the way I always explained this, any AWS service that has a) a marketplace, so in case, you know, your demand goes down, they have to have ability to, to move it right. And so or, or savings plans. So right now, the service includes all of EC2; it includes Fargate, and Lambda. And then it'll expand as Amazon expands Savings Plans and/or marketplaces for the other services. So, you know, I get asked a lot about rds and Elastic Search and all that, and trust me I want to do that if I just need the ability to when yours goes down, I just need the ability to remove that. And once that's opened up with Amazon, I asked about this every year, we will implement that as a part of the solution.

  • 08:38 - What are the customer reactions? Are there downsides to ShareSave?

    • Randy Newell 08:38

      So tell us what are some of the cool stories that have come out of this, what reaction from customers? It sounds like there's no downside to this, right.

      Tim Cassell 08:47

      No I mean, like I said, it's from any size of customer, right? And so you have, you know, everybody, you know, we have different journeys, as we're walking through this thing, right. From the smallest ones, you know, the fact that trying to understand AWS pricing, right, and they want to and the point is why? Right? Focus on your business, you want to grow. Every dollar you spend on revenue generation is much better than trying to figure out, you know, trying to save, you know, 30% on some instance that in theory, may not be used in any way. Right? And so, you have that and then all the way to the bigger ones, right? Where they just, you know, they had teams that are trying to talk to all the different groups and try to come up with forecasts and buying these things and like, taking that completely away from them, and just let the system follow your usage in real time and we buy and sell based off of that, and pass that savings. So like I said, it always sounds too good to be true. But like I said, it's a great way to enhance you know, because we at nClouds, we'd like to partner with our customer, not just the vendor or product, right? We're looking for different ways to free up their ability to optimally run within AWS.

  • 10:07 - How to get started with ShareSave

    • Randy Newell 10:07

      Yeah, awesome. It's well, you know, as you're tuning in, for the folks watching this, this is really core with the nClouds brand, we're really about how do we help our customers deliver innovation faster. And this is just about doing that on a perpetual basis, and doing it in a cost optimized way. It's a really exciting, new solution that's been developed here. And we encourage you to reach out, touch base with Tim. We'll make it really easy for you on how to reach him. Tim, anything else you want to share?

      Tim Cassell 10:40

      I mean, it's really easy to like I said, You know what, out of this, you'll get a form to contact within our team, you know, the way that we show that value is we do some cost analysis, we run some simulations to let you see what it would look like on your existing. And then, like I said, it's simple, you know, we turn this thing on, and it just goes, right. And then you know, as a part of that, you get access to my team and experts and to continue to look at other ways, right? Because at the end of the day, as I'm taking care of that piece, we want to now take advantage of these other features and releases as they come through. So like I said, I think it's a no brainer, and I look forward to working with everybody who's listening.

  • 11:24 - What’s the process a customer will go through?

    • Randy Newell 11:24

      Yeah, fantastic. What can somebody expect as they engage with you? What's the process that they might go through?

      Tim Cassell 11:33

      Yeah, what we typically do is we get some read access into your account in which we analyze what's out there from an on demand. So like I said, we look at what you currently haven't covered, right? And we provide a cost, you know, we provide you what it would look like from a net savings percent, like I said, it's better than if you did it yourself for one year, right. And, you know, we have customers that are big, and it's a significant savings, right? And then it's simple onboarding, we get some read access into your account, because we want to be able to do this, we can't necessarily use the custom usage report, we get right at the tip, right? Because it's a real time system. We're checking your usage every 15 seconds, based off a bunch of AI and markets and all this kind of other stuff. Then it determines if it's going to buy or sell based off those usages, right? And it's all in semi-real time. Right? And I can't say exactly, but it's pretty damn close.

      Randy Newell 12:34

      Tim, thanks for spending the time with us. Thank you. This is really exciting. Thanks for watching. Really appreciate you joining us for this installment of nSights. Get in touch with us, as you're looking for further cost optimization, and really tapping into the innovation of AWS. Contact us here at nClouds. Thanks very much.

Randy Newell

Randy Newell

CMO & Business Development

nClouds

Randy joined nClouds in 2017 because he wanted to be part of an enormously talented team that is filling a real market need – helping growth companies innovate faster by using a DevOps and cloud approach to modern infrastructure. An early DevOps advocate, he co-launched and led worldwide marketing for DevOps at IBM, and had prior marketing and business development leadership roles at startups and global brands including DataEase, NeuVis, Rational, and PwC’s technology industry group.

Tim Cassell

Tim Cassell

Director, FinOps

nClouds

Tim joined nClouds as Director of FinOps, where he’s developing and leading the new Consolidated Billing Program powered by ShareSave Service. Before joining nClouds, Tim was an AWS Practice Lead at Kaizen Technology Partners. He had prior senior management roles in operations and engineering at Workday, PayPal, and Accenture, and as a consultant at Ernst & Young. He has a B.S. degree in Industrial and Systems Engineering from Ohio University and AWS certifications: Solutions Architect – Professional and Security – Specialty.

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